Owner & Chief Thank You Economist at Relational Equity
Van Baird is a small business entrepreneur that loves helping other entrepreneurs. He’s been in the Financial Services world since 1999 with companies like Northwestern Mutual and State Farm. After dumping “traditional” marketing efforts in his State Farm office for 100% Social Media and referral driven marketing, his revenue increased 60% and his closing ratio went from 25% to 80%.
Based on that success, while maintaining his State Farm office, he created Relational Equity. Believing that advocacy for your clients is the ultimate form of engagement online, they teach small businesses and churches how to leverage what their people are posting online in order to drive retention at a relational level. The company’s clients include Leadercast, Hive Atlanta, Connexus Church, Keller Williams Realtors and the SoCon14 Social Media Conference.
Taylor is a graduate of the University of West Georgia where she received a Bachelor’s degree in Mass Communications and Marketing. She has a heart for God and people. Taylor believes in being bold, passionate and driven in all aspects of her life. Her dream is to help people through starting her own social good business or non-profit one day.